POV

Don't mention the...

“I’m not a Royalist, but…” has been the frequently used precursor text to an online post or comment expressing outrage/ offence that some other people dare question the existence of the monarchy, or the colonial past that brought it to its present-day fortunes.

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Thought Leadership

The big reason your marketing might not be working

Marketing savvy is no longer a competitive advantage.

POV

Filter out the noise and find your purpose

Why you should avoid surfing the latest wave of public sentiment, resist the urge for publicity and instead do the groundwork, with purpose

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